1-2-3 Gluten-Free Introduces New Gluten-Free Flour Mix & Recipe Contest - Celiac Disease
Jun 4 2011

1-2-3 Gluten-Free Introduces New Gluten-Free Flour Mix & Recipe Contest

1-2-3 Gluten Free is releasing a new product this month – a multi-purpose flour mix that is fortified with iron, calcium and B vitamins!  This is huge news, as it is the first gluten-free flour mix to be enriched.  Gluten-free flour mixes are often bad-mouthed due to the fact that they aren’t as “nutritious” as their whole wheat counterparts.  Read more about this new product below:

Olivia’s Outstanding Multi-purpose Flour Mix TM
is fortified with iron, calcium and B vitamins.  This is the first and only
gluten-free multi-purpose flour mix that is enriched.   According to Connie
Sarros, noted cookbook author and gluten-free expert, “In the gluten-free world,
this is a huge accomplishment.”

One in 133 Americans has celiac disease, an autoimmune disease that affects the
body’s ability to absorb nutrients.  While there is no cure for celiac disease,
there is a treatment – life-long adherence to a gluten-free diet.  Sounds simple
enough, but most gluten-free baking products are not fortified like gluten
products are.  When gluten eaters buy flour, it is enriched.  Not so for those
who must maintain a gluten-free diet.  Therefore, many people who follow a
gluten-free diet are lacking in calcium, iron and B vitamins.   To address this
serious need, 1-2-3 Gluten Free has enriched its multi-purpose flour.  According
to company President, Kimberlee Ullner, “1-2-3 Gluten Free is ever mindful of
the nutritional well being of our customers.  We’re excited to be the first
company to fortify a gluten-free flour mix.  My own family has six members with
celiac disease so we are thrilled to provide a product that will help consumers
maintain their health and still enjoy their personal family recipes.”

Cynthia Kupper, RD, Executive Director of the Gluten Intolerance Group and
member of the American Dietetic Association’s Evidence Analysis Team stresses
the importance of making sure that gluten-free consumers have adequate
B-vitamins, iron and calcium in their diets. “Often the gluten-free diet is
deficient in these nutrients and so guidelines for those living with celiac
disease include using fortified or enriched gluten-free products. 1-2-3 Gluten
Free is leading the advancement to improve the nutritional quality of
gluten-free products by fortifying Olivia’s Outstanding Multi-purpose Flour
Mix TM

I am so excited about this new flour mix!  I love 1-2-3 Gluten Free products (if you haven’t tried their brownies, you are missing out!).   New options for gluten-free cooking & baking are popping up all over the place – this is great news for us, the consumer. 

Are you creative in the kitchen?  Do you want to enter to win $200+ in prizes?  1-2-3 Gluten Free is running a recipe contest!  The contest runs through June 15, 2011, so get busy!  A few of the rules that I want to point out:

  • One of the 1-2-3 Gluten Free mixes must be used
  • There are 2 categories – Gluten-free and Vegan
  • Contest ends at 11:59 PM EST on June 15, 2011
  • Complete list of rules can be viewed here
  • Entry form can be found here

Good luck!  I will make sure to share my thoughts on the new baking mix once I have sampled it.  The mixes can be found in stores across the US and online.

Article Written by:

Kyle Eslick is the founder of Gluten Free Media, as well as the creator of the popular Celiac Support Groups page. Connect with us on Facebook, Twitter, and now Google+!


  1. Gladys says:

    Thought you and your readers should know about a company that has been selling Fortified GF flour mixes for quite sometime now!! Give then a try – online at: http://www.glutenfreecreations.com/index.php?page=15

    This is a great, reliable company and I get my products from them :>)


  1. Weekly Menu Plan–June 5, 2011 « Gluten-free is Life says:

    […] 1-2-3 Gluten Free introduces first fortified flour mix […]

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