Betty Crocker Introduces New Gluten-Free Mixes - Celiac Disease
May 29 2013

Betty Crocker Introduces New Gluten-Free Mixes

A few years ago Betty Crocker joined the gluten-free product line with four baking mixes.  These products taste great and can be found in most mainstream grocery stores across the US, making it a little easier for all who follow the gluten-free diet to enjoy a sweet treat.  Betty Crocker has taken it to the next level and has added two new mixes to their gluten-free product line.

bcmixes

(source)

  • Gluten-Free Rice Flour Blend
  • Gluten-Free Sugar Cookie Mix

I discovered the news when I was browsing the Gluten Freely Facebook page over the weekend.  From what I saw in the comments and conversation going on there on the Facebook page, not everyone is excited about these products for one reason or another.  I choose to look at this in a couple of different ways.  First, one opinion mentioned that the mixes were not the of healthiest choices.  That is true, but the same can be said for non-gluten-free cookie or baking mixes.  We are talking about cookies and baking mixes for desserts, not about health food.  The intent isn’t to provide a product that is good for you, but one that is gluten-free and safe to eat for those with Celiac-Disease.  Another opinion mentioned that the mixes are not organic or don’t use non-GMO ingredients.  Again, while this would be nice, the other Betty Crocker baking mixes aren’t organic and don’t have non-GMO ingredients either.  I think it is impossible to make everyone happy;  – someone, somewhere will always have a problem with something.  Kudos to Betty Crocker for adding two more products to their gluten-free product line to make things a little easier, and maybe just a little more pleasant for those who may need a little boost.  Imagine the smile on that little girl’s face when she finds out that yes, those cookies are safe for her to eat.

Expect to find the new Betty Crocker Gluten-Free Baking Mixes on the shelves of your local grocery stores beginning in August 2013.  In addition to the two new products, expect to see a new look on the other Betty Crocker Gluten-Free Mixes.  Yes, they all got a face lift!

Article Written by:

Kyle Eslick is the founder of Gluten Free Media, as well as the creator of the popular Celiac Support Groups page. Connect with us on Facebook, Twitter, and now Google+!

Comments

  1. Cc Walk says:

    Dear Ms Bouldin,
    Please, as you know, there is currently an outcry for complete honesty regarding the ingredients in the foods we eat.
    Simply stated we, the people who consume your products and numerous other products, have a right to know what we are eating.
    With that being said, you have a commitment to be completely honest with we, the people, to disclose the information regarding GMOs. Therefore, making all people happy.
    Please, let’s work together.
    Cc Walk
    Thank you for the opportunity to voice.

    • CC,

      I totally agree with you. Unfortunately, I do not work for Betty Crocker (General Mills), I simple research and share information regarding Celiac Disease and the gluten-free diet. I suggest visiting the Betty Crocker website and voicing your concerns to them.

      Thank you for reading our blog.

      Kim Bouldin

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