A few years ago Betty Crocker joined the gluten-free product line with four baking mixes. These products taste great and can be found in most mainstream grocery stores across the US, making it a little easier for all who follow the gluten-free diet to enjoy a sweet treat. Betty Crocker has taken it to the next level and has added two new mixes to their gluten-free product line.
- Gluten-Free Rice Flour Blend
- Gluten-Free Sugar Cookie Mix
I discovered the news when I was browsing the Gluten Freely Facebook page over the weekend. From what I saw in the comments and conversation going on there on the Facebook page, not everyone is excited about these products for one reason or another. I choose to look at this in a couple of different ways. First, one opinion mentioned that the mixes were not the of healthiest choices. That is true, but the same can be said for non-gluten-free cookie or baking mixes. We are talking about cookies and baking mixes for desserts, not about health food. The intent isn’t to provide a product that is good for you, but one that is gluten-free and safe to eat for those with Celiac-Disease. Another opinion mentioned that the mixes are not organic or don’t use non-GMO ingredients. Again, while this would be nice, the other Betty Crocker baking mixes aren’t organic and don’t have non-GMO ingredients either. I think it is impossible to make everyone happy; - someone, somewhere will always have a problem with something. Kudos to Betty Crocker for adding two more products to their gluten-free product line to make things a little easier, and maybe just a little more pleasant for those who may need a little boost. Imagine the smile on that little girl’s face when she finds out that yes, those cookies are safe for her to eat.
Expect to find the new Betty Crocker Gluten-Free Baking Mixes on the shelves of your local grocery stores beginning in August 2013. In addition to the two new products, expect to see a new look on the other Betty Crocker Gluten-Free Mixes. Yes, they all got a face lift!