Elisabeth Hasselbeck Creates New Line of Protein Bars - Celiac Disease
Jan 13 2011

Elisabeth Hasselbeck Creates New Line of Protein Bars

Looking for protein bars?  Elisabeth Hasselbeck (of The View and The G-Free Diet) has created her own line of protein bars called “Nogii” No Gluten for those with an active, on-the-go lifestyle.  What makes these bars different than the other gluten-free protein bars on the market?

The creation of the Nogii brand has been a total passion project for Elisabeth, from being involved with the original logo and packaging design to product formulations. With her family and friends as a focus group, the Nogii brand of nutrition bars has been formulated for the entire family. Gluten-Free dieting should not be a burden for anyone, but should be a lifestyle to enjoy. There are so many creative ways to structure your food choices and there is so much to gain in terms of improving your health and refueling your lifestyle. Add Nogii bars to your shopping list today!

The Nogii bars come in two varieties – High Protein and Super Protein.  A kids version (nut-free) will soon be available.  The bars are touted as having the “ideal balance of protein/fat/carbs”.  The bars are:

  • All natural
  • No gluten
  • No High Fructose Corn Syrup
  • No Trans Fat
  • No Hydrogenated Oils

While the bars are gluten-free and have no gluten ingredients, there is a warning printed on the label that states “Made in a facility where peanuts, tree nuts, wheat (gluten), milk, soy and/or eggs are used.  Strict manufacturing practices are used to segregate ingredients to ensure clean, allergen-free lines.”.  This type of warning typically doesn’t stop me from purchasing a product unless I have had a previous negative experience with products from that certain company, but to each his own.  There does seem to be a high amount of sugar (10 grams in the high protein and 22 grams in the super protein) in the bars even though there is no high fructose corn syrup.  It appears that the sugar comes from tapioca syrup, agave syrup and sugar.

The Nogii bars can be purchased on the website or on Amazon.com.  The bars are sold per box for $39.60 (High Protein) and $42.72 (Super Protein); each box contains 12 bars.  Amazon  sells both bars for about 14 – 19% less than the Nugii site and they qualify for free shipping to boot!

Article Written by:

Kyle Eslick is the founder of Gluten Free Media, as well as the creator of the popular Celiac Support Groups page. Connect with us on Facebook, Twitter, and now Google+!


  1. WOW! These bars are very expensive. My daughter has two Celiac little boys. Their food costs are so high. At $3.00 – 4.00 per bar, I don’t see how she could afford to buy these bars

    • Yeah, I know. I wonder if they will come down in price a bit or if they will remain that pricey.

    • Lily says:

      She can make them herself

      • Barbie Herrera says:

        I don’t understand people’ s hateful nasty comments against her and her product. If you don’t like simply don’t buy and stop being childish. I find the bars relic and I can eat them and swallow. Many bars of all kinds make it difficult for me to swallow them, her bars I can swallow without a dry choke. If you don’t agree with her political views or are so jealous of her get a life, otherwise going to all sites wherever her name is and making mean hateful rude and stupid comments is BULLYING and borders on mental illness and harassment. Why people resort to such harsh methods is beyond me. If you don’t like someone stay off their sties and leave them alone. You’ re probably the same phonies preaching understanding, and saying you are against bullying while you are doing just that. If comments here are legitimate dislikes of the bar that’s fine but otherwise grow up and get a life. I am sick of the pathetic losers who constantly attack her. She is helping many people and bringing awareness to this disease.

  2. Tiffany Janes says:

    I agree these bars are very expensive. I’m not sure why they’d price them so high when so many other wonderful bars cost 50% less. KIND, Larabars, Oskri and the mainstream Nature’s Valley (gluten-free) bars are all under $2 at retail stores here. Other gluten-free bars I don’t care for that are meant to be meal replacement bars are also much less than Nogii bars.

  3. Michell says:

    I was going to go on a search for the ingredients to see if they were safe for my daughter and me with food allergies & intolerances besides having celiac, but at that price, I will have to pass. And with that much sugar? Holy cow. Since Elisabeth considers the gluten-free diet a weight loss diet, I was hoping for a lot less in the sugar/carbs department.

  4. shasu says:

    I won’t be buying anything from her.
    I liked the way she called it like she saw it concerning S. Palin’s gunsite ad on The View last year. She thought the ad was “despicable”. But yet , she is on S. Hannety defending the ad AND plugging her new protein bars. BLECH!

  5. jenny says:

    I have had bad experiences in the past eating hot cereal that was made in a facility that made other foods that contain gluten. There are warnings on these bars they could be contaminated, so I’m not risking it. Not to mention the extremely over priced cost! I’ve seen cheaper at costco and walmart!

  6. Tami Nantz says:

    I’m really sad to see people bashing Elizabeth on a Celiac disease web page for her politics. How about we leave the politics to the political sites and discuss what’s vital to this site–you know, Celiac disease and eating gluten free? That being said, I was thrilled to hear about these bars because I absolutely HATE every bar I’ve ever eaten from any other source. So, high price point or not, I ordered them because not only were they gluten free, but they were high in protein. I must say that I was NOT disappointed. They are absolutely delicious. BEST protein bar/gluten free bar I’ve ever tasted. For that, I’m willing to pay. Wouldn’t be something I’d eat every day because of the price…but I’ll definitely be purchasing them to keep in my purse for those moments when I cannot get a gluten free snack.

  7. Barnbiesway says:

    Even in Weight Watcher’s I learned if they take something out of a product they add more of something else. The same thing when they take more fat or carbs out they usually increase the sugar. If people would grow up and leave politics out of conversations regarding health we’d all benefit. I like the bars.

  8. Sensational says:

    I purchased one at 7 Eleven while on the go. It was by far the best protein bar I’ve ever eaten with 20 grams of protein to boot! I will be ordering them from Amazon.

  9. michele says:

    I tasted the bar and thought they were delicious….until I saw the name on the packaging and couldn’t spit it out of my mouth fast enough! With her narrow-minded, conservative views…NO THANK YOU! Too many other tasty products on the market!

  10. Judy says:

    Judy Fielding Does anyone know if you can freeze the nogii protein bars?? I just found some on clearance, could not resist, but need to know if I can freeze them.

  11. I ordered 24 Nogil bars on sept.14th 2017.paid with debit. card , got conformation number,2192. have not received any


  1. […] called Nogii Bars.  Celiac-disease.com reports there are two available now that are very high in protein and are gluten-free, plus an […]

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