I opened my email this morning to some very exciting news – the FDA standardizes gluten-free labeling! I can’t even begin to express how excited I am by this decision!
Read below to find out what this means.
As you know, prior to today, there was no threshold for how much gluten could be in a product labeled gluten free, creating an unsafe shopping environment for the millions of consumers with celiac disease or gluten intolerance.
The FDA’s decision mandates that all products labeled gluten free must contain less than 20 parts per million of gluten by August 2, 2014. Glutino’s products currently contain less than 10 parts per million of gluten, well below the standard announced by the FDA.
According to a recent study conducted by Glutino (the 2013 Glutino Survey for Gluten Free Labeling), the FDA’s mandate satisfies the overwhelming majority (92 percent) of consumers who believe there needs to be a clear set of guidelines for what can be labeled gluten free.
Other findings from the survey include:
- One in five Americans live, or know someone who lives, a gluten free lifestyle
- 86 percent of consumers have seen gluten free products offered in their supermarkets
Coincidentally, today is the 9th anniversary of the Food Allergen Labeling and Consumer Protection Act (FALCPA), making this a truly monumental day for the consumers and brands that have been waiting for this announcement.
Are you doing the happy dance yet? If not, you may be once I tell you that Boulder Brands (Glutino and Udi’s) has offered to give five lucky readers each 1 box of Glutino Toaster Pastries. It’s time to celebrate! All you have to do to enter to win is follow the instructions in the Rafflecopter box below.
*The toaster pastries are being provided free of charge by Boulder Brands. The thoughts and opinions shared in this blog post are mine and have not been influenced by anyone or anything.