General Mills to Debut Gluten-free Bisquick at Annual Celiac Disease Conference
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Apr 24 2010

General Mills to Debut Gluten-free Bisquick at Annual Celiac Disease Conference

The Celiac Disease Foundation will be hosting their Annual Education Conference & Food Faire in Los Angeles, Saturday May 15, 2010.  This year’s conference will host some of the countries world leading experts on celiac disease and gluten-free living including Peter Green, Sheila Crowe and Shelley Case.  There will also be a question and answer forum; sessions focused on children and teens with celiac; and book signings.

The early registration discount is extended until April 30th.  The conference and will be held at the Los Angeles Downtown Marriott and parking is included with registration.

The conference is going to kick off their 20th annual celebration with a pancake breakfast debuting General Mills new gluten-free Bisquick pancakes with syrup.  Registrants will be the first to be able to taste the new baking mix which will be introduced to the public later this summer.

In addition to this highly anticipated product introduction is the debut of gluten-free Hamburger Helper, which will also be available this summer in 3 flavors: Chicken Fried Rice, Cheesy Hashbrowns and Beef Fried Rice.

Since 1931 Bisquick has been a staple in the kitchens of many Americans, and finally the gluten-free community will be able to enjoy it again.  I know for me personally there are many quick and easy casseroles I would make that would call for Bisquick and have just put those recipes aside since I knew I was unable to use it.  I am really looking forward to the ease of using Bisquick again for many recipes, especially recipes that are easy for children to create.

General Mills continues to impress us with its commitment to serving the gluten-free community.  It is wonderful to see larger mainstream companies being able to make products that meet our needs and are widely available at mainstream grocery stores.  It is encouraging to see what General Mills is doing, and leaves me with hope that many other larger companies will follow suit.  Once being gluten-free meant having to travel far to speciality stores, mail order and pay double or more on products that were cheap to the rest of the population, and this is finally starting to change with increased awareness.

In December, Tiffany Janes wrote an article about the new website by General Mills which keeps us up-to-date on all of their gluten-free products.  This is definitely a good resource to keep bookmarked on our computers and phones.

I look forward to try the new products this summer.

Article Written by:

Anne is a self-proclaimed foodie who loves eating out as much as cooking for friends. Since being diagnosed with celiac, she has been determined to not let it put a damper on her food adventures, and to raise awareness among the general public. Anne recently moved from Chicago to Atlanta and is enjoying exploring the gluten-free wonders in her new city. Follow Anne on Twitter and Google+!

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  • http://glutenfreeislife.com Kim

    Great news! I wish I could go to that conference – what a great wealth of information, I am sure.

    Kim

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  • Marc

    Sorry, but GF Bisquick and Hamburger Helper are not good news for celiacs. We don’t need extra sources of sodium and simple starches in our diet; we’re already at increased risk for diabetes as it is and pretty much every American eats too much salt.

    I never ate this junk before I was GF, why would I eat it now?

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  • http://celiac-disease.com Kyle Eslick

    This is great news Anne! Even though it may not be for everyone, it is nice to see our options continue to grow.

  • http://verizon.net barbslb

    Marc: Let’s wait and see what the ingredients are before condemning them. Also I know women who need these convenience products because they work 2 jobs and have 4 children with celiac disease. Also, you don’t have to use it all the time but for those old favorites that Mom used to make. Anyone remember impossible pie recipes?

    • http://www.glutenfreemusings.com Anne Steib

      Exactly..it may not be for everyone, but the option is there and that is what makes this wonderful news.

  • http://glutenfreeislife.com Kim

    I agree, it is not for everyone, but yes, lets see what the ingredients are before making assumptions. It would also be nice for those friends or family who are trying to accommodate those of us on a gluten-free diet but don’t know how to. Having an option to eat a dish that is GF where there is nothing else GF goes a long way when you are hungry.

    Kim

    • Darissa

      I am happy that General Mills is on board with making more and more products gluten free. I am excitied to try the new GF Bisquick. Thank you for the information.

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  • Rebecca

    Any idea if they will be dairy-free, like the cake mixes? Maybe at least the Bisquik? A girl can dream!

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  • Diana

    I think it’s awesome that General Mills/ Betty Crocker have been so willing to make GF products that are available in a regular store at regular prices. Not everyone can afford pricey mixes and cereals.

    Keep on GM/BC!!! More products makes this GF family happy!

  • Cindy

    For many of us, gluten intolerence/celiac is just the beginning….. damage to the intestinal tract leaves one highly susceptible to many other food allergies and sensitivities. So in addition to looking for the presence of gluten, we must scour labels for other things, like soy, dairy, nuts, peanuts, and eggs, to name a few. Just a hunch, but I’ll bet at least one or more of those ingredients will be present in the GF Bisquick, making it still out of reach for many of us, just as the Betty Crocker cake mixes are. It may be totally unrealistic, but I’d love to see the big manufacturers eliminate ALL the major food allergens from their products! But at least the elimination of gluten is a step in the right direction…..

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  • Pamela

    I have tried General Mills GF products and found them to be very high in sugar content. I will not purchase them again. I have Celiac and am also intolerant of eggs, dairy, soy and peanuts. I am very diligent in reading the ingredient labels of packaged products and find most of them unacceptable for me. Good luck to those who can use the new GF Bisquick product,.

  • http://www.planetgiftbaskets.com Pam Brown

    Wow, I wish I would have read this post sooner. I live in Southern CA and specialize in gluten free gift baskets. This conference could have benefited my clients. Do you know if they have a website so I can find out the dates for next year?

  • SJR

    How do we purchase GF biquick in Florida??

    • http://www.glutenfreepromotions.com Tiffany

      Publix carries it in ATL, so there is no reason stores in FL can’t order it. You might have to ask your store manager to get it in, but if you ask, they will get it for you as long as it’s available from General Mills. I didn’t like the pancakes I made with it but I’m going to use it for scones when the weather cools. Good luck!

      • http://www.glutenfreemusings.com Anne Steib

        I used it for scones and received lots of compliments from gluten-able friends.

    • Audrey

      Is Gluten Free Bisquick also daily free?

  • http://www.glutenfreepromotions.com Tiffany Janes

    Since I could not find the ingredients online a while back, I copied them from the box I bought. It seems the mix is dairy-free. Here is the info on my blog – http://gladtobeglutenfree.blogspot.com/2010/07/gluten-free-bisquick-hits-atl.html

  • JM Shephard

    Does anyone know tha actual ingredients in the new GF Bisquick? I tried to email GM, but their contact page keeps erroring out. I am homebound and cannot go to the store to read this. Could anyone list them? Thank you in advance. (I cannot have dairy or soy, and they put soy in a lot of their GF items, ignoring the top ten allergens list most manufacturers now refer to when they alter, create new or advance their products.) However, after some 25+ years of dealing with this, I am thankful that many are finally taking this all seriously and paying attention.

    • http://www.glutenfreepromotions.com Tiffany Janes

      JM – click the link in the comment above yours. It lists the ingredients of the new Bisquick ;)

      Deborah – you might call General Mills to see if such a brochure exists. http://www.generalmills.com has their toll free number listed.

  • Deborah Homer, NP

    Do you have any brochures etc about your gluten free products that we could display in our office for our patients? Our address is John G. Stagias, MD 428 Hamilton St. Southbridge, MA 01550

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