General Mills announced early last summer that they would be introducing Betty Crocker gluten-free frostings in the fall of 2009. The products are not new, just newly labeled gluten-free, as I understand it. The items didn’t show up in the Atlanta area when they were expected, but they are said to be hitting store shelves now. The frostings have actually been gluten-free for quite a while but were never labeled as such until now.
Zach over at Gluten Free Raleigh recently posted about the Betty Crocker frosting roll-out and has a photo of the new label. We tried the cream cheese frosting recently, before the label changed. The item was gluten-free to be sure but could not hold a candle to homemade cream cheese frosting. The cans were on sale so I bought two. I threw out most of one and gave the other away. If you like canned frostings, you will likely enjoy these, since the ingredients didn’t seem to change – just the label.
Making gluten-free frosting is extremely easy because it’s a rare frosting recipe that calls for gluten of any kind. Our favorite recipes for frostings were all found at Recipe Zaar. None of the frosting recipes I’ve used from that site need modification for them to be gluten-free. No gluten ingredients were listed so even though the recipe title might not include gluten-free, most of the frostings will indeed be gluten-free.
For those who prefer using ready-made frostings, the Betty Crocker frostings will compliment their gluten-free baking mixes quite well. However, it’s so easy to make frosting from scratch that at our house, we’ll probably stick to making the excellent frostings that we’ve been making for the last several years. If I remember correctly, the Betty Crocker chocolate canned frosting was ten times better than the cream cheese version years ago. I used it before I started making my own frosting so I might check out the chocolate version when the newly labeled products hit the store shelves here.
Wherever the gluten-free Betty Crocker baking mixes are sold near you is where you’ll need to look for the new frostings. Some markets will not get their shipments until after the first of the year. It will likely take a while for the frostings to appear across the country, just like it did with the baking mixes. Actually, in some smaller gluten-free markets, there are complaints that people can’t find the baking mixes yet. That’s why GlutenFree.com recently announced that they now sell the Betty Crocker gluten-free mixes online. At last check, the newly gluten-free label frostings had not been added to the gluten-free product list on General Mills new website – Live Gluten Freely. Hopefully they will add them soon so we can see all the flavors that are going to be offered.