Gluten-free Market Still Expanding Considerably - Celiac Disease
Sep 30 2011

Gluten-free Market Still Expanding Considerably

The number of gluten-free specialty foods that are available today compared to the offerings back in 2006 is mind-boggling.  The gluten-free market has literally exploded in the last three years in the U.S.  From condensed soups to prepared ready-made pizza crusts and even powdered donuts – there are very few things that there isn’t a gluten-free version of these days.

According to Packaged Facts, sales of gluten-free labeled foods will exceed 5 billion dollars by 2015.  Those numbers are not indicative of a fad diet to say the least.  All those companies ignoring our market and trying to ride out the so-called gluten-free craze have a choice to make.  They can get into the gluten-free game or get left behind.  It’s really that simple.

Check out this excerpt from the Packaged Facts website:


Mainstreaming: The Next Generation

Once considered part of the dietary fringe, GF foods have been embraced by a wide variety of consumers, accepted as healthy food items by those whose diets are not restricted, and generally considered of higher quality than their conventional versions, much as kosher foods are. Mainstream marketers taking the GF plunge, chain stores have become the preferred retail channel, and there has been surge in the sales and number of dedicated GF products carried by the supermarkets and mass merchandisers tracked by SymphonyIRI. As one marketer interviewed by Packaged Facts put it, gluten-free is becoming “just a regular grocery item.”

Indeed, with large supermarkets and mass retailers recognizing the viability and evident longevity of the GF market, the share of the market held by health and natural food stores has been halved in just two years, from 30% to 16%. — Read full article HERE.


Packaged Facts is in the business of preparing detailed market trend reports and selling them.  The latest report on the gluten-free market is the third edition and it sells for over $3000.  That is excellent news for those of us following the gluten-free diet because it proves that our market is not only here to stay, but also that it’s one to be reckoned with in terms of market share.

With all progress there are good and bad things going on.  Everything that’s happening in the gluten-free market is not good for everyone involved in it.  As noted in the excerpt above, some of the smaller health food stores are taking a beating in terms of losing gluten-free business to mainstream grocers.

Most of the gluten-free foods at my local grocery store, Publix, cost 10-20% more than they do at the health food store.  Therefore, I tend to shop for specialty foods at the health food store when time allows.  If I find myself without bagels and that’s the only specialty item I need at that moment, I’m not driving 14 miles (each way) to save $1.50 on the package of bagels, obviously.

Even with all the amazing progress in our market to date, I came up with another wish list of items I still can’t find a suitable version of.  This list is not necessarily comprehensive, but it’s a good start.

  • Refrigerated pie crust dough
  • Pop and bake cinnamon rolls
  • Pop and bake buttermilk biscuits
  • Krispy Kreme donuts
  • Ready-made tart shells  
  • Wine Coolers 
  • Filo dough
  • Puff pastry
What’s on your gluten-free wish list?

Article Written by:

Kyle Eslick is the founder of Gluten Free Media, as well as the creator of the popular Celiac Support Groups page. Connect with us on Facebook, Twitter, and now Google+!


  1. Heather Jacobsen says:

    I would love to see gf filo dough! I can get gf pie crust dough, in a pie tin, at Whole Foods, and its delicious! Presumably, you could use that same dough to make tart shells, too.

  2. Joan says:

    I want some of those pop and bake Cinnamon rolls or pecan gooey buns.

  3. Bee Justice says:

    My wish list would to be able to eat at KFC, Taco Bell and McDonald’s. I doubt that will happen in my lifetime.

  4. I would seriously like to have some of those pop-and-bake cinnamon rolls. A really flaky, crusty biscuit would be good, too!

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