Gluten-free Seafood Appetizers from Blue Horizon Organic - Celiac Disease
Dec 29 2009

Gluten-free Seafood Appetizers from Blue Horizon Organic

Tiffany Jakubowski posted an excellent article on this site a while back, about the gluten-free rumor mill. Recently, I was reminded of how important it is to understand the many important things Tiffany mentioned in her piece. Rumors can be very dangerous things, in more ways than you might realize. It’s unfortunate if someone believes that something is gluten-free when it isn’t, or if someone avoids something that is actually safe due to an incorrect rumor about it.

Another way rumors can be particularly damaging is when untrue, outdated or incorrect information is spread about a gluten-free product. Companies don’t have to cater to our market, though more of the well run ones seem to be doing that more and more these days. Last week, on a celiac listserv post, someone reported that Fish &  Chip Bites from Blue Horizon Organic were marked gluten-free/wheat-free but that the item was not gluten-free. The person stated that they they noticed malt listed on the package and that they got sick from the product. There is no reason to dispute a person’s claim about being sick, but the product the person listed in the note is tested by a third party company and is in fact, gluten-free. As a very wise listserv poster replied, the person might have gotten sick from something other than the Fish & Chip Bites.  

The malt in the product is made from corn malt but that is not clearly stated in the ingredient list which is extremely unfortunate. That small mistake by the company probably cost them a good deal of business. Earlier in the year, the company took notice when so many customers called to inquire about the malt in the product. Since the company wants as many customers as possible, like most companies do, back in August 2009, they changed the formulation so no type of malt is used in the product now. As always, there is some of the older product in the marketplace. Even so, the item is gluten-free regardless of which product you find. As long as the gluten-free label is on the package, it’s gluten-free, in the case of this particular item anyway. The malt in the Fish & Chip Bites was always made from corn and was always gluten-free.

There is no problem with someone sharing helpful information with others in our community, but it’s best that we all make sure of the facts before spreading misinformation to the masses. Some people that don’t take the time to check things out for themselves will simply write off Blue Horizon Organic products, due to the listserv post. That is a loss to them and to a company that is trying to provide us with  quality gluten-free items in a product category that almost always ignores the gluten-free set.

The one good thing about the recent incident was that I’d never heard of the item (or the company) and it’s apparently sold at all Whole Foods locations. I’m super excited to look for it later this week when shopping there. This is one product area where there are very few gluten-free options – frozen appetizers. In the past, I often checked out the frozen appetizer offerings at the stores near me but every package I picked up said “contains wheat” so I finally give up checking. It’s for that reason I’ve never heard of this company or product. If 99% of the products in a certain food category contain gluten, it’s really hard to find that 1% that does not. There are four gluten-free items available from this Blue Horizon Organic – Fish & Chip Bites, Salmon Cake Bites, Crab Cake Bites (yes, gluten-free crab cakes!) and Albacore Tuna Bites. In addition to them being gluten-free, the products are made without preservatives or MSG and I intend to try them all!

Article Written by:

Kyle Eslick is the founder of Gluten Free Media, as well as the creator of the popular Celiac Support Groups page. Connect with us on Facebook, Twitter, and now Google+!


  1. I have been looking for the Blue Horizon bites at my Whole Foods for the last several months and they still don’t have them. I saw them at MOM’s, but not the crabcake bites I am so eager to try. Hope you will post a review after you try them!

  2. Lou Ann Delaney says:

    I’m not familiar with the listserv you were talking about, how do I get on it?

  3. Tiffany says: is the website to subscribe to the celiac listserv. It’s an e-mail program so keep that in mind before signing up. Members get anywhere from 10-30 e-mails (from other members) a day. On the first of the month companies can send e-mail ads and there might be 100 of those each month. Keep in mind than anyone can answer any question which means sometimes incorrect information is shared by people who might be confused about ingredients, etc.

  4. Jaap says:

    Send me an email at for a coupon to try any of our GF bites. Include your mailing address for the coupon please.


  1. […] community, wrote an insightful article on the Blue Horizon Seafood Bites and you can read that here. I also encourage reading that article because Tiffany touched on some things that I think every […]

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