King Arthur is launching two new gluten-free products – whole flax seeds & whole flax meal. Like their gluten-free flours, these products will be certified gluten-free by the Gluten Intolerance Group. Read on for the press release.
America’s oldest flour company adds heart-healthy flax to its repertoire
August 3, 2011 – Norwich, Vt. – King Arthur Flour has added a new category to its line of premium baking products available online and in supermarkets nationwide: flax. The two new products —whole flax seed and whole flax meal — are specially milled for maximum freshness and nutritional value, so consumers get the full health benefits flax offers.
“Flax is high in fiber and Omega-3, -6, and -9 fatty acids — known to lower cholesterol and the risk of heart disease,” says King Arthur Flour Marketing Director Tom Payne. “King Arthur Flour is proud to offer this product full of excellent health benefits that is also a high-quality baking product.”
King Arthur Flour’s new flax products are finer in grind, milder in taste, and lighter in color for better performance in a wide variety of uses. They are also non-GMO, certified gluten-free by the Gluten Intolerance Group, and kosher, and meet the same high standards for quality and consistency to which the company holds all of its baking products.
The new flax products will be available this summer in supermarkets nationwide, natural food stores, and at kingarthurflour.com.
King Arthur Flour is one of America’s best-selling flours, known by avid bakers for its consistent baking performance and lack of chemical additives. A variety of King Arthur’s unbleached flours, ingredients, and additive- and preservative-free baking mixes is sold in supermarkets nationwide. More information and a complete roundup of King Arthur Flour’s baking resources are available at kingarthurflour.com/flours. King Arthur Flour’s mail-order catalogue offers more than 1,000 professional-grade baking tools and ingredients, available online at kingarthurflour.com and at The Baker’s Store in Norwich, Vermont. The oldest flour company in America, King Arthur Flour has been employee-owned since 1996.
It can be hard to trust a product coming from a company that also produces non-gluten-free products, which is why having the certified label from the GIG is so important for King Arthur. I don’t know about you, but I am much more likely to buy a product that is certified gluten-free than one that isn’t, when presented with two otherwise equal choices.
Wondering what to do with flax seeds or flax meal? Well, I am going to share some things that I have used them for in the past.
- Marinutta Sauce (amazing combo of marinara, almond butter and flaxseed meal – don’t knock it until you try it)
- Yogurt topper
- Cookies (I rolled my thumbprint cookies in flaxseeds or flaxseed meal instead of nuts)
- By the spoonful – I don’t do this, but I know people that do.
Do you use flaxseeds or flaxseed meal? How do you incorporate it into your diet?
To find King Arthur products near you, click here. Keep in mind that all products may not be available in all locations.