Larabar Introduces a Blueberry Muffin You Can Feel Good About Eating
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Jan 1 2011

Larabar Introduces a Blueberry Muffin You Can Feel Good About Eating

Larabar has introduced a great new flavor – Blueberry Muffin!  When I received a package from Larabar, I had no idea that they had introduced a new flavor.  I opened up my package and was shocked to see a bag that said “Larabar introduces a blueberry muffin you can feel good about eating” on the front.  My first thought was that unless this muffin was gluten-free, I was not going to be sampling it.  Of course I hadn’t considered at that moment that Larabar had created a new flavor of their infamous bars.  I was thrilled when it finally clicked!  I love blueberries and all things blueberry!

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I love how the bars came packaged in this cool bakery-style bag.  I felt like I was opening a Christmas present as I undid the fasteners at the top of the bag.  Inside the bag were 6 new Blueberry Muffin Larabars.  The new bars have only 6 ingredients: dates, cashews, blueberries, blueberry juice concentrate, lemon juice & vanilla extract.  Each bar contains 1/2 serving of fruit, 190 calories, 8 grams fat, 3 grams fiber, and 4 grams protein.  The nutritional stats are comparable to the other Larabars on the market.

I couldn’t wait to sample the new flavor and tore right into one of them even though I had just eaten.  Sure enough, the bar was reminiscent of a blueberry muffin.  How do that do that?  It will never cease to amaze me that they can combine 4-8 ingredients and end up with a product that tastes like a decadent baked good.  I have been eating Larabars since I was first on the gluten-free diet back in 2006.  I thought they were just “okay” at first, but the more flavors that I sampled, the more I grew to love them.

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Some of my favorite Larabars flavors include:

  • Peanut Butter & Jelly
  • Brownie Chocolate Chip
  • Chocolate Coconut
  • Cashew Cookie
  • Coconut Cream
  • Lemon
  • Carrot Cake

Did you know that the idea for Larabars actually came to life back in 2000?  The first Larabar hit the shelves in stores in April 2003.  They went international in the Summer of 2004 and the rest is history.  Here is some more in-depth information:

It started out as just a hike, no different than countless others I’ve taken into the beautiful Rocky Mountains of Colorado. Little did I know I was about to come up with a mountain of an idea: Combine wholesome ingredients such as fruits and nuts to create a food product that’s tasty, healthy and convenient.
In that instant, in May 2000, LÄRABAR was born. After scouring the aisles of grocery stores and noting popular flavors of ice cream and cookies, I delved into my own product development. Natural foods, I believed, should be fun and enjoyable as well as good for you. With friends and family serving as focus groups, I tinkered with recipes until a consensus on yummi-ness was reached.
The next step was to launch a company to market what would initially be five delicious LÄRABAR flavors: Cherry Pie, Apple Pie, Cashew Cookie, Banana Cookie, and Chocolate Coconut Chew. I also assembled a sophisticated manufacturing arm…what amounted to be a Cuisinart and a rolling pin. The first batch of bars I produced for retail had to be sealed by hand – all 500 of them!
Thank goodness we have machines for that job today. After all, we’re producing millions of LÄRABAR’s every year! They are a wholesome indulgence you can feel good about eating.
And “feeling good” is what it’s all about. Believe it or not, I used to be a junk food junkie – until I discovered how natural foods enlivened my mind, body and spirit. A passion for healthy living soon followed, and continues to be a driving force behind everything I do professionally and personally. I really appreciate the opportunity I have to make a positive difference in the world we live in.
Health is indeed your greatest wealth.
Lara, Founder

Larabars can now be found in stores across the US, the world and on the internet.

Have you tried Larabars before?  Do you have a favorite flavor?  What do you think of the newest addition to the lineup?

***The Larabars reviewed in this post were provided to me free of charge by Larabar/General Mills.  The opinions in this post are mine and were not influenced by anyone or anything.

Article Written by:

Kimberly Bouldin is a gluten-free wife, runner & blogger with two children in Columbus, Ohio. After her celiac diagnosis in 2006, she has made it her mission to embrace an entirely new approach to nutrition in a gluten-free world, exploring options that run the gamut from "made from scratch" homemade bread to sampling and reviewing the gluten-free prepared foods that are continuously being introduced to the market. While navigating the waters of becoming gluten-free, Kim shares her experiences and passes along valuable product reviews in addition to helping other moms of celiac kids develop healthy menus that are kid-friendly and palatable. Kimberly is a valuable resource for those who are newly diagnosed, as well as for the more seasoned gluten-free veterans. Follow Kim on Twitter!

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Comments

  1. Tammy Fuchs says:

    I have never eaten a Lara Bar that was tasty or good! Will try this,but don’t have high hopes!

  2. Tammy – I’m sorry to hear that. I’m by no means a bar lover (with or without gluten) but I enjoy several options from Larabar including Pecan Pie and Apple Pie. I’ll probably try this new bar as well because I love blueberry muffins.

  3. Colleen says:

    My favorite flavor is cherry pie, but I cannot wait to try blueberry muffin. Are they available in stores now or are they coming soon?

Trackbacks/Pingbacks

  1. Weekly Menu Plan–January 2, 2011 « Gluten-free is Life says:

    [...] LaraBar introduces a new flavor…can you guess what it is?  [...]

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