Larabar Introduces Sweet & Salty Uber Bars

Larabar, maker of some of my favorite gluten-free snack bars, is introducing Uber bars.  Uber bars are a sweet & salty fruit and nut bar.  I know you must be thinking that description sounds a lot like the original Larabars, but the Uber bars ingredients are in bigger pieces and they may have natural sweeteners, like honey or brown rice syrup, added.  There are four different varieties of the new Uber bars:

Apple turnover – There’s no greasy pastry or rich filling to worry about with this Apple Turnover. At 190 calories, our mix of walnuts, pecans, dried apples, raisins, dates, cinnamon, sea salt, and natural sweeteners, just might make this snack the apple of your eye.

Bananas Foster - Decadent dessert-lovers delight! Butter and cream aren’t the only ingredients missing from our take on Bananas Foster; it’s also missing a lot of the sugars too. Which leaves plenty of room for flavorful bites of dried bananas, walnuts, almonds, pecans, dates, sea salt, cinnamon, and natural sweeteners. It’s basically bananamazing.

Cherry cobbler – Classically a summer dessert, we couldn’t resist the urge to turn Cherry Cobbler into a year-round treat. This crunchier and chewier version of the original offers a combination of dried cherries, almonds, pecans, cashews, raisins, dates, sea salt, and natural sweeteners. At 190 calories, it truly is a snack for all seasons.

Roasted nut roll - It’s true, we’re nuts about nuts over here at LÄRABAR, and Roasted Nut Roll is a sure sign that we are still as passionate about them as ever. A sweet and salty standout, the shining stars of this bar are the almonds, cashews, peanuts, pecans, and macadamia nuts that bring the crunch and the flavor we go nuts for.

The new Uber bar is only available in the US right now.  They can be found in grocery and health food stores across the nation, but keep in mind that since they are new, it may take some time for them to show up on the shelves of your local store.  More about the Uber bar:

• WHAT IS UNIQUE ABOUT ÜBER?

Über is a unique sweet and salty snack made from whole fruits and nuts. It’s big texture with big taste!

• WHY DID YOU NAME IT ÜBER? WHAT DOES IT MEAN?

We wanted a name that matched the extreme texture, taste, and total difference between this bar and our original LÄRABAR. Simply put, über is an experience that is super duper, wicked awesome, and seriously epic.

• DOES ÜBER CONTAIN SUGAR?

Über does not use any refined sugar. It contains only natural, non-sucrose sweeteners from brown rice syrup, honey, and fruit.

• IS ÜBER VEGAN?

Due to the use of honey, über is not certified as vegan.

• DOES ÜBER CONTAIN SOY? WHAT ABOUT DAIRY?

Über bars do not directly contain soy or dairy products or byproducts. However, they are produced in a facility that makes other products that do contain soy and dairy. Because of this we are unable to certify über as “soy free” or “dairy free.”

• DO THE DRIED FRUITS CONTAIN ADDED SUGAR?

No. Über does not contain any added or refined sugar and the dried fruits are unsweetened. The only sugar in the bars comes naturally from fruit, brown rice syrup, and honey.

• WHAT MAKES UP BROWN RICE SYRUP? WHY DO YOU USE IT?

Brown rice syrup, also known as “rice syrup,” is a natural sweetener that comes from the starch of brown rice. The combination of cooked rice and natural enzymes allows the starches to break down to produce a sweetened liquid. The liquid is then filtered and excess water is evaporated to thicken it. Brown rice syrup is used in über as a naturally sweetened binder to hold the ingredients together and keep the bar firm.

• WHAT IS THE SHELF LIFE OF AN ÜBER BAR?

The shelf life of an über bar is 9 months.

• WHO DOES YOUR KOSHER CERTIFICATION ON THESE BARS?

LÄRABAR is Orthodox Kosher certified. For more information, please contact:
Rabbi David Gorelik
11 Broadway
New York, NY  10004
(212) 613-8203

• DO ÜBER BARS MELT? DO THEY FREEZE?

When exposed to extreme heat, über will become softer. As the heat rises, the binding/syrup will become less tight and the ingredients will potentially break apart. When frozen, über will not freeze all the way through. That said, the Roasted Nut Roll flavor will become more brittle and harder than the other flavors. Once the bar has reached room temperature, it will return to its normal consistency.

• WHAT IS THE “ROASTING” PROCESS FOR THE NUTS IN ROASTED NUT ROLL?

All of the nuts are dry-roasted and no oil is added. Depending on the type of nut, our vendors use different processes. More detailed information is confidential and cannot be shared.

I, for one, cannot wait to get my hands on the cherry cobbler & apple turnover bars!  I plan on checking Whole Foods later on this week. I will make sure to report back with my thoughts as soon as I sample them.

Have you spotted the new Uber bars?  Have you tried them?