Luna Protein Bars Going Gluten-Free
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Apr 5 2011

Luna Protein Bars Going Gluten-Free

Some great news on the gluten-free protein bar front – Luna Protein Bars are going gluten-free this Spring!  This is great news, as none of the bars in the Luna line were gluten-free previously.  The original Luna bar and Luna minis are not gluten-free.

*Image courtesy of Luna Protein Bar

Did you know that Luna is part of Clif Bar & Company?  I didn’t.  Read more about the company and how Luna bar got started below:

Clif Bar & Company started on a bike ride. Our founder, Gary, took a bite of yet another energy bar and thought to himself, “I can do better.” Two years later, CLIF Bar was launched and soon became the leading energy bar.

As much as we loved the original, many of the women here at Clif Bar & Company were in search of a bar more suited for us — something just as flavorful and satisfying, but smaller and with fewer calories. And, we wanted this bar to address our unique nutritional needs.

So we put our minds and taste buds to work to create something delicious and nutritious. In 1999 we launched LUNA. It was an immediate hit with active women who wanted something that tastes good and is good for them.

As a company we hold ourselves to not one, but five “bottom lines”:

  • Sustaining our business by creating long-term, sustainable goals and continuing to grow within our means
  • Sustaining our brands by making nutritious and delicious products, and never compromising on quality
  • Sustaining our planet by keeping our impact on the environment small, even as we grow
  • Sustaining our people by creating a workspace where people can thrive and find balance, even from 9-5
  • Sustaining our community by being good neighbors and giving back to the community in which we live

Today, a decade after the first LUNA bar, we are still spending a lot of time in the kitchen doting over the bars. But we feel even more nourished when we are doing the things we enjoy most, and giving back to the community. To see what keeps us inspired and connected with other women check out LUNAFEST, Team LUNA Chix, LUNA Moms Club, and our friends at the Breast Cancer Fund, and Healthy Child Healthy World.

We feel incredibly lucky to be able to work at a place like this. We hope you join us – even if it’s just by eating a bar or two!

What we put in our bodies matters. That’s why we spend a lot of time choosing what we put in our bars and drinks. We are proud of the ingredients we use. Everything is 100% natural, as organic as possible, and contains no artificial colors, flavors or preservatives. Use this ingredient glossary to find out more about what’s in our food.

The Luna Protein bar comes in 5 different flavors – Chocolate Peanut Butter, Chocolate, Cookie Dough, Chocolate Cherry Almond, Mint Chocolate Chip.  Each bar ranges from 170 to 190 calories, has 12 grams of protein and 3 grams of fiber.  During this time of transition, please make sure to check the wrapper to ensure the bar that you are eating is indeed gluten-free – it will be clearly labeled “gluten-free” if it is.  The bars do contain soy, dairy & nuts, so if any of those ingredients are a problem for you, please be aware.

Are you curious about how the transition is being made to gluten-free with the protein bars?  I know I was.  Here is how the process is working:

At the beginning of 2011 we started to transition the entire Luna Protein line to be gluten free. To do this, Clif Bar & Company has looked at all aspects of making our bars. Our ingredient suppliers have confirmed that all ingredients are gluten free, so they contain no gluten from wheat, rye or barely. Where we make our food is capable of making a gluten free food and we test our finished products to confirm that they are gluten free.

Our newest flavors, Mint Chocolate Chip and Chocolate, are already on the shelf and labeled as gluten free bars.

As of March, 2011, Chocolate Peanut Butter, Cookie Dough, and Chocolate Cherry Almond will be transitioning to be gluten free, as well. We removed the barley malt extract, a potential gluten concern, from the rice crisps in Chocolate Peanut Butter and Chocolate Cherry Almond flavors. The new gluten free product will hit shelves as soon as March. You can tell if your LUNA Protein bar is gluten free by looking at the packaging.

The Luna protein bars can be found at many Whole Foods, Kroger, Target, REI, Albertsons, King Soopers, Fred Meyer, Frys, Raleys, Smiths, Ralphs, A&P, Pathmark, Walmart, Wegmens, Publix, Safeway, and your local Natural/Specialty food store.  They can also be purchased online.

I love to have gluten-free protein options that I can carry with me when I am on-the-go, so these may be perfect for that!  I can’t wait to try them out!

Article Written by:

Kimberly Bouldin is a gluten-free wife, runner & blogger with two children in Columbus, Ohio. After her celiac diagnosis in 2006, she has made it her mission to embrace an entirely new approach to nutrition in a gluten-free world, exploring options that run the gamut from "made from scratch" homemade bread to sampling and reviewing the gluten-free prepared foods that are continuously being introduced to the market. While navigating the waters of becoming gluten-free, Kim shares her experiences and passes along valuable product reviews in addition to helping other moms of celiac kids develop healthy menus that are kid-friendly and palatable. Kimberly is a valuable resource for those who are newly diagnosed, as well as for the more seasoned gluten-free veterans. Follow Kim on Twitter!

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