Meijer Adds Store Brand Gluten-Free Cereal
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Nov 29 2011

Meijer Adds Store Brand Gluten-Free Cereal

Meijer has been conscious of their gluten-free consumers for the past 5+ years.  I remember when I first started the diet that Meijer had a list of all of their Meijer brand products that were gluten-free.  None of those products carried the “gluten-free” marking on the label at the time, but, times, they are a changin’.

Over the past year I have seen more & more products made by Meijer labeled with the “GF” sympbol helping consumers easily determine if the product is safe for those on the gluten-free diet.   Sure, some items are easy to determine if they are gluten-free, but others can have hidden gluten in them.  The “GF” label certainly helps to clarify things.   I would like to point out that just because a product of theirs does not carry the “GF” label doesn’t mean it contains gluten.  It may be that the labeling hasn’t been updated yet.  Any concerns should be directed to Meijer via email to see about verification.

When I was grocery shopping on Sunday I was meandering down the cereal aisle.  I certainly didn’t need any more cereal, but I always like to check for new products.  I was pleased when I walked around the corner and saw this:

IMG_0286

Meijer brand Rice Squares are labeled “gluten-free”!  To my knowledge, and I could be wrong, there hasn’t been another grocery store chain to make any of their store brand cereal gluten-free.  Of course I had to buy a box, despite the many boxes I have in my pantry, to give an accurate report of the taste.  The Meijer brand Rice Squares are $2.75/box.   To my surprise, these tasted just as good as their major competitor’s version!  They were crispy & I am not sure if I would have known the difference if I had eaten them side by side.

Meijer has stores in in Ohio, Michigan, Kentucky, Indiana and Illinois.  Click here to find the location closest to you.

Article Written by:

Kimberly Bouldin is a gluten-free wife, runner & blogger with two children in Columbus, Ohio. After her celiac diagnosis in 2006, she has made it her mission to embrace an entirely new approach to nutrition in a gluten-free world, exploring options that run the gamut from "made from scratch" homemade bread to sampling and reviewing the gluten-free prepared foods that are continuously being introduced to the market. While navigating the waters of becoming gluten-free, Kim shares her experiences and passes along valuable product reviews in addition to helping other moms of celiac kids develop healthy menus that are kid-friendly and palatable. Kimberly is a valuable resource for those who are newly diagnosed, as well as for the more seasoned gluten-free veterans. Follow Kim on Twitter!

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