Publix has recalled the Fall 2011 edition of their GreenWise Market Magazine for including misleading information about gluten-free flours. On page 18 of the magazine, Public included a recipe for Orange-Honey Sweet Rolls under the heading “gluten-free flour” but the recipe called for wheat germ which is not gluten-free.
Since the recall Publix has placed a disclaimer on the online version of their magazine and also plan to send letters to all subscribers warning them of the misleading recipe. Included in the letter to subscribers, company spokesperson Kim Jaeger states that the recipe “calls for the use of gluten-free flour as an ingredient; however, the complete recipe was not intended to be gluten-free“.
Here is my question – why would someone bother using a recipe that calls for “3 cups gluten-free all-purpose baking flour” but then go and use wheat germ if it’s not intended for those who need to eat gluten free? Do you believe the magazines claim that this was not intended to be gluten-free or do you think they are just covering themselves and can’t admit their full mistake?