Review and US Launch: UK's Gluten-free Genius Bread - Celiac Disease
May 11 2011

Review and US Launch: UK's Gluten-free Genius Bread

It seems like for the gluten-free community we are always on the search for the “perfect” bread.  The bread that allows us to not miss the gluten-filled bread that we may once have been able to eat.

Since going gluten-free, I have to admit there are many breads that I found to be good, but at the same time, there are many breads I did not give a second chance after the first bite. So when I heard all the buzz about Genius bread in the UK, I was determined to give it a try. Among my gluten-free friends in the UK, Genius bread seems to be all the rage. When my mother-in-law came for a visit last month I asked her to sneak a loaf on the plane for me.

I can freely admit that within 5 minutes of her handing me the bread from her suitcase, I had a piece in my hand to try.  I needed to know if the bread could live up to the hype.  My first thought was wow, the slices are large.  This is not a mini loaf, this is full size slices of bread to make hearty sandwiches, definitely a plus!  I also really liked the packaging, I think it is colorful and fun and would definitely catch my attention in the grocery store.  The bread felt light and fluffy, not at all crumbly or dry like some others I have tried.  In the UK it is typical to find gluten-free bread fresh on a shelf and not frozen, so I would think that is even more of a challenge to have gluten-free bread feel and taste fresh.  After the first bite, I was in love!  Genius has a great flavor and texture.

The next day I tested Genius as a grilled cheese sandwich and it was fabulous and again, I loved the size!  It didn’t take much time to get through the generous-sized loaf as my family all became quick fans.  I was a little disappointed when it was finished since Genius is not found in the US, and I can’t keep waiting for friends to be my bread mule.   However, much to my excitement, just this week, Genius announced its plans to launch in the US and Canada next month in a deal with Glutino Food Group.

Genius gluten-free bread was introduced in 2009 and is found in all major grocery stores in the UK, as well as supplying UK Starbucks with gluten-free sandwiches.  The bread to be sold in the US will be produced on this side of the Atlantic and sold frozen as most American gluten-free breads are sold.

I cannot wait to find Genius in my local grocery store. Has anyone one else tried it yet?

Article Written by:

Kyle Eslick is the founder of Gluten Free Media, as well as the creator of the popular Celiac Support Groups page. Connect with us on Facebook, Twitter, and now Google+!


  1. Kim says:


    I am so excited! Love to have options! I am excited to find it here in Ohio soon!

    • Jennifer Harris says:

      Looks like Glutino is going to be distributing it in the U.S. I got to sample it at Expo West and it has a great taste and uses beet flakes and millet flakes to ramp up the protein.

  2. Jamie says:

    I just came back from London and was able to try the bread there. It was wonderful! It was light and soft just like wheat bread. I’m sooooo excited I’ll be able to buy it here soon!!

  3. Paul Hart says:

    Watch the fat level – more like cake than bread!


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