Starbucks to Discountinue Valencia Orange Cake?
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Jul 17 2009

Starbucks to Discountinue Valencia Orange Cake?

Much to the delight of the Celiac community, back in April the popular Starbucks franchise listened to feedback from their customers, built a dedicated gluten free kitchen, and announced the release of their first gluten free menu item, the Valencia Orange Cake. Since then, not all reviews of this new product have been glowing, but the goodwill Starbucks built up has been overwhelming, making this product launch a strong success for this company in my mind.

Now only three months later, after several speculative reports online, it looks like Starbucks may be planning to discontinue this new product and replace it with the more nutritious KIND Fruit and Nut Bars.   When asked on their official Twitter page, here was Starbucks response:

We heard that it was too much of a treat, and not a nutritious snack. The KindSnacks bar is replacing it.

At this point, I guess this is mostly speculation/concern, but we will post additional information once something is confirmed either way.  To those of you that have tried the Valencia Orange Cake, what did you think?

Update: The Celiac community is very proactive, and it looks like Triumph Dining has started a petition.   You can learn more and sign the petition here.

Article Written by:

Kyle Eslick is the founder of Gluten Free Media, as well as the creator of the popular Celiac Support Groups page. Connect with us on Facebook, Twitter, and now Google+!

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  • Mike

    Triumph Dining has started a petition that they are going to send to Starbucks!

    • http://celiac-disease.com Kyle Eslick

      Thanks Mike! I have updated our post above.

  • sean zitello

    No No No Starbucks. Fruit and Nut bars are not an alternative to a gluten free pastry. Anyone who likes nuts will eat those. We are talking pastry, like one kids gets a muffin and the other gets the cake. That sounds like a BS excuse from Starbucks for dropping it. It’s not even on display in many Starbucks, you have to ask for it.. They can use good PR these days. It’s the only reason I go there at all.