Wellence Gluten-Free - Celiac Disease
May 28 2012

Wellence Gluten-Free

As I was relaxing with my family this weekend, a commercial on TV caught my attention when I heard “gluten-free bread”.  It isn’t often that you hear those words uttered on TV, so I perked right up.   I was confused by the commercial, as it showed a guy riding a bike with a bunch of bread piled in a tower-like fashion on top of his head.  The end of the commercial mentioned Dow Chemical Company.  I googled “Dow Chemical Company” and learned that Dow has developed a plant-based cellulose that mimics gluten attributes in gluten-free products.

This is the first I have heard of anything like this, so I was intrigued.  It seems that Wellence Gluten-Free performed better in baked goods than xanthan gum and will help food manufacturers create a better gluten-free product for us, the consumers.

More for less
It’s not all about cost, though. Wellence™ Gluten Free also
delivers an excellent product result, time after time.

Wellence™ Gluten Free forms films and stabilizes foams. This
functionality improves the aeration of batters during mixing
and produces finer crumb structures with more lift during

While other hydrocolloids lose their functionality on heating,
Wellence™ Gluten Free forms a gel and mimics gluten’s
ability to build a structure inside the product. This helps
cakes and breads achieve their desired shape and volume,
and retain these properties as the products cool.

Enduring moistness
Wellence™ Gluten Free binds water in food products,
resulting in better taste and enduring moistness.

What does that mean for you?
The demand for gluten free foods is on the rise with
increasing numbers of people being affected by celiac
disease. Others are eliminating gluten through personal

Wellence™ Gluten Free allows you to offer them gluten free
products, at lower cost without having to compromise on
taste or texture.

Best of all, we’ll support your implementation with our
technical expertise and with sample formulations that
demonstrate our product’s performance.

What does this mean for consumers?
• Farewell to flat and stodgy or dry and tasteless gluten
free food options
• Peace of mind: plant-based, not animal-based
• Dietary needs satisfied without compromise
• Prices comparable with products containing gluten

I am a little uneasy about ingredients that are created, as opposed to those already existing.  I immediately think of aspartame (Nutrasweet), though I know that I shouldn’t assume that this new product will be anything like that.  I am anxious to learn more about Wellence Gluten-Free and to sample some of the foods that it has been used in.

How do you feel about this new ingredient?

Article Written by:

Kyle Eslick is the founder of Gluten Free Media, as well as the creator of the popular Celiac Support Groups page. Connect with us on Facebook, Twitter, and now Google+!


  1. Jane says:

    I am very skeptical — much like your aspartame comment. I will wait it out until it has been fully vetted; it is a chemical from a chemical company. Need I say more??

  2. Marilyn says:

    Every time I see this commercial I have memories of Dow Chemical making napalm. Thanks, but no thanks.

  3. Bill Wallace says:

    We want to be able to purchase products. The finished
    product or ingrediants to make our own bread and other
    baked products. We have been on rollercoster trying
    to find good affordable products. Most recepies require
    many, eggs,and alot of butter and milk plus the mix. Expensive bread and cakes ect. Thanks !

  4. Linda says:

    Where can I buy Wellence?

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