Zego Introduces Tech-Powered Packaging
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Feb 26 2014

Zego Introduces Tech-Powered Packaging

I had the opportunity to sample and review Zego Bars last summer and quickly fell in love with them. The bars contain 10g of protein and not a lot of sugar, making them a great choice for an afternoon snack or to refuel after a tough workout.

ZEGO Bars Product thumb

Zego just introduced a super-cool new package that includes a QR code to tell you all about the batch that specific bar is from. More info:

“The ZEGO QR code allows consumers to have better control over their food safety,” says ZEGO co-founder Colleen Kavanagh. “For example, knowing a ‘gluten-free’ product’s testing showed less than 2.5 PPM gluten compared to the FDA’s allowed 20 PPM enables very sensitive people to make safer choices. This is even more important for those with peanut or dairy allergies, who may choose to eat foods with allergen disclaimers.”

“Providing real-time data via a QR code not only informs and empowers purchasing choices, it also provides a mechanism for feedback, so consumers can tell manufacturers what matters most to them, and manufacturers can respond,” says Jonathan Shambroom, co-founder of ZEGO. “While sample testing is not a safety guarantee, our rigorous testing, transparency, and direct communication via our packaging will hopefully become the industry standard. We want our customers to enjoy the great taste of ZEGO bars and equally enjoy great peace of mind.”

QR reader apps are available for both Android phones and iPhones in either the Google Play store or the App Store on Apple products. Zego Bars can be found at select retailers and at Amazon.com.

Does a label like this make you more comfortable when choosing a gluten-free product?

Article Written by:

Kimberly Bouldin is a gluten-free wife, runner & blogger with two children in Columbus, Ohio. After her celiac diagnosis in 2006, she has made it her mission to embrace an entirely new approach to nutrition in a gluten-free world, exploring options that run the gamut from "made from scratch" homemade bread to sampling and reviewing the gluten-free prepared foods that are continuously being introduced to the market. While navigating the waters of becoming gluten-free, Kim shares her experiences and passes along valuable product reviews in addition to helping other moms of celiac kids develop healthy menus that are kid-friendly and palatable. Kimberly is a valuable resource for those who are newly diagnosed, as well as for the more seasoned gluten-free veterans. Follow Kim on Twitter!

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Comments

  1. I really like the idea of this label. (Definitely beats “calling the manufacturer,” which is a celiac chore I’m sure I’m not alone in resenting.) Thanks for posting about it!

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